To continue to thrive in business development, marketing and consulting, I need to understand the value of an organization, product or service at a deep level. The discovery and diagnosis is titillating but the data collection fosters change.

A nontraditional student, I was fortunate to receive on-the-job theory and practical experience in leadership development, group dynamics, change management, conflict, organizational culture, system diagnosis and design.

I don’t have the academic chops, or desire, to provide research theory or thought leadership. I enjoy applying theory and measuring the outcome. After all, an innovation is just an idea, an untested assumption, if it isn’t tested (and data collected).

And, then, I tell the story, connecting the experience and outcome to the brand (personal or organizational). Storytelling is powerfully effective in facilitating change. Stories Matter.